About: How It All Started

Welcome to Parking Made Easy, where we're revolutionizing the way Australians think about and manage their parking needs. Our journey began with a simple frustration that many of you have likely experienced – the struggle to find affordable, convenient parking in bustling urban areas. This page will take you through our story, from the initial spark of an idea to our current position as a leading parking solutions provider in Australia. Whether you're a driver looking for hassle-free parking or a property owner with unused space, you'll discover how our innovative approach can benefit you.

The Idea for Parking Made Easy

Parking Made Easy was born out of a real-world problem encountered by our founder, Daniel Battaglia. After returning from his travels around the world, Daniel experienced firsthand the frustration of searching for parking in Sydney's busy Paddington area. As he circled the streets, he noticed numerous empty driveways – a lightbulb moment that would change the parking landscape in Australia.

"I quickly got frustrated when I couldn't find any street parking. I noticed many empty driveways on my friend's street, and when I told him I cannot find a parking space, he showed me his empty garage. That's when Parking Made Easy emerged as an idea," recalls Daniel Battaglia, as quoted in his book Parking Made Easy: Making Life Easier.

This experience led to the concept of connecting drivers seeking parking with homeowners who had spare spaces. The idea resonated with many, addressing a common urban challenge. In February 2012, after four months of development in a community workspace, Parking Made Easy was officially launched.

Our Mission and Vision

At Parking Made Easy, our mission is to simplify parking for all Australians. We aim to create a community where finding and offering parking spaces is effortless, affordable, and beneficial for everyone involved. Our vision extends beyond just solving parking woes; we're committed to:

• Reducing traffic congestion and emissions by minimizing the time spent searching for parking
• Helping property owners monetize their unused spaces
• Creating a more efficient use of existing parking infrastructure
• Fostering a sense of community through shared resources

We believe that by addressing these challenges, we can contribute to more livable, sustainable cities across Australia.

How Parking Made Easy Works

Our platform is designed with simplicity and user-friendliness in mind. Here's how it works:

• Drivers can search for available parking spaces in their desired location.
• Property owners list their unused parking spaces, whether it's a driveway, garage, or dedicated spot.
• Users can book spaces for short-term or long-term use, depending on their needs.

Our user-friendly interface makes it easy for anyone to participate, whether you're tech-savvy or not. We've streamlined the process to ensure that finding and booking a parking space is as simple as a few clicks.

Our Growth and Impact

Since our launch in 2012, Parking Made Easy has experienced significant growth and made a substantial impact on the Australian parking landscape. We've expanded our services beyond Sydney to cover major cities across the country, including Melbourne, Brisbane, Perth, Adelaide and more.

Our community has grown to include thousands of parking space owners and tens of thousands of drivers who regularly use our platform. This growth is a testament to the real need for innovative parking solutions in urban areas.

According to the average Australian city dweller spends significant time searching for parking, contributing to urban congestion and emissions. By providing an efficient alternative, Parking Made Easy is helping to address these urban challenges.

Innovations and Future Directions

As we've grown, we've continued to innovate and expand our offerings, we're excited about the potential for integrating advanced parking technologies into our platform. Some of our recent developments include from best in class providers:

• Integration with maps API to provide parking data and navigation to available spots.
• Development of generative AI for personalized parking information and recommendations.
• Leveraging traffic data API to provide near real-time traffic patterns.
• Incorporating weather API to factor weather conditions into parking recommendations, especially for outdoor lots and street parking

By combining these technologies, we aim to create a comprehensive mobility solution that goes beyond just finding a parking spot. Our goal is to provide users with all the information they need to make informed decisions about their travel and parking options, taking into account factors like traffic, weather, and personal preferences.
We're committed to staying at the forefront of parking innovation, constantly seeking new ways to improve the parking experience for our users and contribute to more efficient, sustainable urban mobility.

Join Our Community

Whether you're a driver tired of circling the block or a property owner with an empty driveway, Parking Made Easy has a solution for you. Our platform is more than just a parking service; it's a community of Australians helping each other solve a common problem.

If you live in a city and own a car, there's a good chance you've got some spare parking space. And if you're like most of us, that spot probably goes unused for much of the time. Why not get paid to use it? as per Breakfast with Audrey.

Joining is free and easy, and you could start benefiting from our services right away. For drivers, imagine never having to worry about parking again. For property owners, think of the extra income you could generate from your unused space.

We invite you to be part of our journey as we continue to revolutionize parking across Australia. Sign up today, and experience the difference that Parking Made Easy can make in your daily life. Together, we can create smarter, more efficient cities where parking is no longer a hassle but an opportunity.